JML

You may not have heard of JML but you will almost certainly have come across their product range when you have visited Boots, Woolworths or Debenhams.

They are a unique business which has pioneered a retail promotional concept that maximises the profitability of retail floor space. They have more than 4,500 ‘end of aisle’ concessions with many of the UK’s leading retailers and promote their range of innovative consumer products through in-store video promotions and heavyweight ‘infomercial’ TV campaigns.

In addition to their web site, they also run their own shopping channel ‘JML Direct TV’ which showcases a selection of their award winning products.

ORDERactive has been selected to provide JML with a multi-site, integrated back office system to handle all their online and digital tv orders via an outsourced cal centre and centralized warehouse. JML will also be able to use transactional data from their customer database to target specific segments with very focussed e-mail

www.jml-direct.com