Are You Ready For Tomorrow… Today?

I’m sure by now we have all read somewhere that a multi channel customer is likely to spend more overall than a customer who only shops via one specific channel, but what does multi channel mean in these ever changing times with so many differing ways to shop? And even when you think you might catch up, customers are now looking for even more from their multi channel experiences, so how do you know where to turn?

In a recent article, Demandware suggest the possible direction that multi channel shoppers might go. In their survey they note amongst other statistics, that only 29% of retailers offer the customer the choice to check ‘in-store’ stock via a mobile phone, but that 38% of consumers are already doing this, and 52% suggest they will do this in the future. Another interesting number is that 54% of consumers would like to click on barcodes or smart tags in magazines that link to the retailers website, but only 12% of the retailers surveyed offer this feature.

So we can read between the lines a little then to discover that if we plan for today, we are probably already too late, so really planning for tomorrow is the better solution overall. And whilst all businesses do this, you should consider not just trends within your industry, but also trends with shopping habits and technology too.

Posted by: Robert Blair